YouTube may be the largest video site in the world, with 300 hours worth of video content uploaded every minute, but Facebook may just have the edge when it comes…
This past summer, multiple German marketing companies sued the makers of Adblock Plus for affecting their revenue by blocking ads. This month, news broke that French publishers have done the…
White Ops évalue à 6,3 milliards de dollars le préjudice financier que les annonceurs subiront en 2015 à cause de la fraude à la publicité digitale. Exploitation de robots, collecte…
Media consumption has changed beyond recognition over the past few years, with consumers now using multiple devices simultaneously to fit in over 11 hours of media and communications into less…
Selon les derniers Advertising Expenditure Forecasts de ZenithOptimedia, les investissements publicitaires mondiaux devraient croître de 4,9% pour atteindre 545 milliards de dollars US en 2015, grâce à l’amélioration de la…
Sur Youtube, ce sont environ 10 vidéos qui sont mises en ligne quotidiennement par les marques de luxe, qu’il s’agisse d’un format publicitaire aspirationnel à la Chanel n°5 avec Gisele Bündchen,…
For hundreds of years, the written word has been the primary currency of education. It is the medium through which knowledge is recorded for the ages, and in which students…
Parmi le Top 5 du classement des vidéonautes uniques d’octobre 2014 qui reste inchangé par rapport à septembre, Google gagne 1,7M de vidéonautes uniques en un mois (+6,2%) selon Médiamétrie….
THE growth of video online is staggering. Almost 100 hours of it are uploaded to YouTube alone every minute. As more users watch video on an increasing number of mobile…
Programmatic has been a key theme, if not a meme, for 2014 and ramping it up, Cox Media and MAGNA GLOBAL have announced plans to establish what they claim will…