This past summer, multiple German marketing companies sued the makers of Adblock Plus for affecting their revenue by blocking ads. This month, news broke that French publishers have done the same. If these lawsuits are successful, it could make a significant impact to online video, especially on YouTube. Currently, one of the largest losses of revenue for creators is from users who have enabled Adblock. Adblock prevents ads from being served, allowing viewers to watch videos on YouTube without any interruptions. The estimated 144 million users of adblocking software worldwide are clearly casting their vote for uninterrupted internet viewing. Were the publishers to win, it would put a good bit of Adsense money in the coffers of creators.
