Mozilla voit le futur du web dans la réalité virtuelle et augmentée. Il vient de sortir Firefox Reality, un navigateur web pour casques de réalité virtuelle qui se pose comme…
Bruxelles a ouvert une enquête préliminaire concernant la collecte de données réalisée par le géant de l’e-commerce auprès des commerçants présents sur sa plate-forme. Amazon bénéficie-t-il d’un avantage commercial ? La…
Madison Avenue may perceive video as the most premium digital advertising format, but new scientific research indicates it may not be as effective as standard or animated banner ads in…
Sometimes the comments from industry insiders are as interesting as the report they are used in. The ID Comms 2018 Global Media Transparency Survey, which has just been released today, is not…
Brand storytelling is more important today than it’s ever been. And yet, effective storytelling and content marketing across channels is a very different proposition from what it was even five…
Consumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To deal with that, some marketing teams are…
Winning customer experience visions should be centred on authenticity and delivering on the brand promise. According to a Forrester report on customer experience (CX), companies that deliver authentic experiences to…
Blippar, the AR startup that launched in 2011, has today announced the close of a $37 million financing led by Candy Ventures and Qualcomm Ventures. The company started out by…
Le ministre des Comptes publics Gérald Darmanin a exclu lundi toute création de taxe sur l’achat de tablettes numériques en cas de réforme de la redevance télé, évoquée la veille…
“ While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices.” Interview with Matthew Wasserlauf, CEO and Founder at…