Agencies And Advertisers – Where Has The Trust Gone?

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Sometimes the comments from industry insiders are as interesting as the report they are used in. The ID Comms 2018 Global Media Transparency Survey, which has just been released today, is not a comfortable read for adland execs. The comments that accompany its main findings, from advertisers and agencies that took part in the research, makes for an even worse read.

Source : Agencies And Advertisers — Where Has The Trust Gone? 09/18/2018

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