Brand storytelling is more important today than it’s ever been. And yet, effective storytelling and content marketing across channels is a very different proposition from what it was even five years ago. With screens and devices all around us and a smartphone in every hand, people can experience stories anywhere and anytime. In fact, the power to define what’s worth watching has shifted completely to the audience.
Source : The Future of Brand Storytelling and the Role That Data Plays – Adweek
