Le futur du storytelling des marques et le rôle de la Data

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Brand storytelling is more important today than it’s ever been. And yet, effective storytelling and content marketing across channels is a very different proposition from what it was even five years ago. With screens and devices all around us and a smartphone in every hand, people can experience stories anywhere and anytime. In fact, the power to define what’s worth watching has shifted completely to the audience.

Source : The Future of Brand Storytelling and the Role That Data Plays – Adweek

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