We are all natural storytellers. Not in the same league as Shakespeare, Tarantino or Banksy, but by the end of an average day we will have told dozens of stories…
There are many things about the future of our industry that I get asked in my role as president of the IPA. Alongside whether the machines will be taking all…
Marketers know and love TV. In the UK, they’ve successfully used TV advertising to build brands for more than six decades. Despite media fragmentation, for many, it’s still a favoured…
Apple travaille sur un casque de réalité augmentée (RA), et il pourrait bien être commercialisé dès 2020, d’après un nouvel article de Mark Gurman de Bloomberg.Bloomberg rapporte que le casque aura…
If you were the No. 1 online video advertising company in the world, and you wanted to promote one of your services, how would you do it? Well, it stands…
One of the most closely watched performances at next year’s Winter Olympics won’t be by an athlete, but by a technology. During the 2018 Pyeongchang Olympic Winter Games, Intel will provide its 5G…
Many people assumed that Google would remain unchallenged in the AVOD space. However, Facebook and Amazon are now offering credible competition. The monopoly of YouTube in AVOD When it comes…
Foodora opte pour l’agnosticisme avec ADventori Le 6 novembre dernier, Foodora annonçait son partenariat avec ADventori, une solution d’adserving avec une approche data driven de la création publicitaire. Cette association…
As Facebook continues to amass enough force and influence to rival a superpower, its ad targeting is not only the social giant’s biggest liability, but also its forte. Entire countries,…
Netflix sees a growing proportion of its international subscriber base coming from distribution partnerships, while its increased content spend next year will see it “become one of the most important…