We are all natural storytellers. Not in the same league as Shakespeare, Tarantino or Banksy, but by the end of an average day we will have told dozens of stories without realising it. In fact, personal stories and gossip make up about 65% of our conversations. We think in narratives all day: what’s the quickest way to get to work, what’s making the headlines, what’s the latest on the Brexit negotiati
Source : The Art of Storytelling: the golden age of storytelling
