Facebook ad targeting is incredible – and scary

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As Facebook continues to amass enough force and influence to rival a superpower, its ad targeting is not only the social giant’s biggest liability, but also its forte. Entire countries, global populations, legislators, and advertisers both seethe and marvel at its prowess.  And Facebook finds itself caught in a conundrum created by its own success. One thing is clear: Digital advertising on Facebook is skyrocketing. Most advertisers haven’t been dissuaded by the company’s negative press — because the crisi

Source : Facebook ad targeting is incredible – and scary – Digital Content Next

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