Chris Bell, Commercial Director APAC, recently spoke at the Millennial 20:20 APAC event on ‘Augmented Retail: How AR is transforming the shopper journey. Below is a deep dive into the…
Today, we are extremely excited to give you a glimpse of the future of navigation, travel and city life with the launch of our new app — AR City (currently…
Estelle Metayer est CEO de Competia, cabinet conseil de competitive intelligence*. Sa spécialité : traquer les « angles morts stratégiques » pour aider les dirigeants à améliorer leurs prises de…
« Le projet de Règlement sur la e-Privacy est bien plus inquiétant que celui sur Protection des Données Personnelles ! », a prévenu Benoit Cassaigne (Médiamétrie) ce matin lors de la conférence…
Snapchat has quietly launched a new intelligent image recognition capability within its app, rolling out filters that recognize what a user has snapped and provide a contextually relevant sticker or frame —…
A couple of years ago when I was working at Samsung, around the time the GearVR was being launched, there were lots of ideas flying around regarding the services to…
new survey found that most consumers say they rarely or never mean to click on ads served up on their phones. Source : How Often Do Consumers Intentionally Click Mobile Ads?…
“If you’re a marketer, you need to pay attention to OTT, because that’s where the audience is moving,” said Anna Bager, senior vice president and general manager for the mobile…
A l’occasion de la 31ème édition des Grands Prix de COM-ENT (ex Communication & Entreprise), sa présidente Emmanuelle Raveau, révèles les grandes tendances constatées et explique quels sont les enjeux…
Le 5 juin dernier lors du Worldwide Developers Conference 2017, Apple lançait ARKit, un kit de développement de réalité augmentée pour iPhone et iPad. Le 30 août, Google réagissait avec…