“If you’re a marketer, you need to pay attention to OTT, because that’s where the audience is moving,” said Anna Bager, senior vice president and general manager for the mobile and video centers of the Interactive Advertising Bureau (IAB). Bager delivered opening remarks at today’s IAB video symposium on OTT advertising and the connected consumer, where the best and the brightest in New York City’s ad world talked about how over-the-top video is evolving, the opportunities it offers, and the challenges that still remain.
Source : OTT Advertising: How Brands Can Reach Consumers Where They Live
