VR startup Here Be Dragons has raised a $10 million round of funding led by Discovery Communications, with ad agency founder David Droga and former Havas CEO David Jones shipping in some…
Tapping into an ecosystem as well as widespread support for application development on mobile platforms, 360° video, interactive and immersive content formats are set to generate US$6 billion dollars of…
The way that many of us think about virtual reality activation is to place us into experiences and environments that as humans we’ll never be able to go. They are…
Mozilla’s next version of its browser, due Tuesday, matches Google Chrome and Microsoft Edge with WebVR support. Eventually, AR could be the bigger deal. Source : Firefox 55 gets WebVR support…
There has been a great deal of talk concerning virtual reality. It’s a format that most thought would quickly change the world of entertainment, and it may very well have…
Virtual reality (VR) gained investor confidence this week, with major funding developments. First, Greycroft venture partner Jon Goldman said that he would be contributing funding to the GC VR Gaming…
Jennifer Tang CEO Dentsu Aegis Network Taiwan Though total media ad spending in Taiwan dropped by 2.5% in 2016, according to eMarketer estimates, advertisers continue to ramp up their spend…
Immersive and virtual reality (VR) content network Inception has announced a $15 million Series A funding round led by RTL Group. The company says that it will use the funding…
Augmented reality has sheltered behind the noise, bluster and smokescreen thrown up by the second coming of virtual reality. While VR has arguably underperformed in the market to date, hamstrung…
Some have dismissed VR as yet another overhyped technology category that will never achieve those prized hockey-stick sales projections. And let’s face it: Many consumers ignore it completely as solely…