Marketing in Taiwan: Local Publishers Bolster Data to Battle Facebook and Google Duopoly

Partager sur facebook
Partager sur twitter
Partager sur linkedin

Jennifer Tang CEO Dentsu Aegis Network Taiwan Though total media ad spending in Taiwan dropped by 2.5% in 2016, according to eMarketer estimates, advertisers continue to ramp up their spend in the digital space. Jennifer Tang, CEO of digital marketing and communications firm Dentsu Aegis Network Taiwan, spoke with eMarketer’s David Green about her outlook for digital advertising in the country and the top concerns for local advertisers.

Source : Marketing in Taiwan: Local Publishers Bolster Data to Battle Facebook and Google Duopoly – eMarketer

S'abonner à notre newsletter