On connaît bien le phénomène du côté du marketing, encore plus dans ce qu’on appelle pompeusement le “digital” (numérique pour les francophiles) : la hype tue la hype. Ou disons…
Les consumers magazines Air le Mag & Air for Kids passent à la réalité augmentée avec Ici Barbès. Une lecture enrichie de contenus digitaux avec des interviews d’artistes, des bandes…
a Fédération e-commerce et vente à distance (FEVAD) vient de publier une infographie dressant un panorama des chiffres-clés du e-commerce. On y apprend notamment que ce marché représente désormais un…
+12% de croissance pour le digital en 2017 avec 4 094 m€ (+12% YTY)
Science fiction is a Rorschach test. Either the creators of these futures believe humanity is headed toward good things or they believe humanity is headed toward bad things. In many…
Digital performance varies enormously across Europe, according to L2’s Digital IQ Index: Retail Europe. The UK remains the most digitally advanced European country for the second year in a row,…
On November 22nd, Pixar is set to release its latest animated masterpiece. It’s called Coco, and one of its central themes is Dia De Los Muertos, a Mexican holiday that…
Digital streaming technologies — either via a standalone device or a smart television set — are now present in about a third of U.S. TV homes and are beginning to…
Google and the country’s biggest brick-and-mortar retailers have one main problem in common: Amazon. Now both sides are acting like they are serious about working together to do something about…
Filmmakers rejoice! Augmented Reality just made your job a whole lot easier.Much has been made of the storytelling capacities of VR and AR, but what about using them as tools…