The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth. We forecast that by 2020, 88.8% of native ads in the US will become more mobile, up from 85.2% in 2018. Likewise, 87.7% of native will be purchased programmatically in 2020, up from 86.7% in 2018. The share of native that comes from social will slightly decline from 76.7% in 2018 to 73.5% in 2020.
Source : Has the Native Advertising Market Matured? – eMarketer Trends, Forecasts & Statistics