La publicité télé adressée fait-elle des progrès aux US?

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Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.

Source : Is Advanced TV Advertising Making Progress? – eMarketer Trends, Forecasts & Statistics

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