Virtual reality (VR) and augmented reality (AR) tools are now relatively easy to access. But are consumers aware they’re using VR when they load a 360° video on Facebook or YouTube, and are Snapchatters aware that AR technology is powering their Lens filters? Whether they’re uploading photos or viewing videos on their favorite social media platforms, playing gaming apps, or making use of 360-degree photo capturing on their smartphones, consumers have the chance to enhance these experiences thanks to large
