Mobile Ad Spending to Surpass All Traditional Media Combined by 2020

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This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

Source : Mobile Ad Spending to Surpass All Traditional Media Combined by 2020 – eMarketer Trends, Forecasts & Statistics

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