Programmatic digital advertising set to reach $69 billion by 2020

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This form of automated buying and selling will see US advertisers transacting nearly $69 billion by 2020, accounting for 86.3% of the digital display pie. The numbers cover not only in-player video, but also out-stream, native and social in-feed video.

Source : Programmatic digital advertising set to reach $69 billion by 2020 | Ad Tech | News | Rapid TV News

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