Visual search: The natural evolution in how we search for information

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Imagine you’re on the Tube and the person in front of you is wearing a really nice pair of trainers. To find them, you could search for “black suede trainers with off-white soles” and leaf through hundreds of possible results. Or, in a world of perfectly accurate visual search, you could find and buy the exact pair instantly from a picture. Three-quarters (74%) of consumers agree that text based keyword searches are inefficient in helping to find the right product online. This opportunity gap will be explo

Source : Visual search: The natural evolution in how we search for information

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