Students are spending most of their time each day on social media (around 3 hours) and on music streaming services (over 1.5 hours). Music plays a key role in students’ lives, whether it’s being consumed while chilling with friends, studying, or simply on-the-go. The most popular apps that students engage with each month on a global level are music on-demand services, Spotify (31%) and Soundcloud (22%). On a regional level, Amazon Prime Music and Apple Music have higher student engagement in Asia Pacific
Source : What Every Marketer Should Know about Targeting Students
