The Impact of Augmented Reality on Retail

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How Augmented Reality is Changing Today’s Shopping ExperienceIf you think that augmented reality is a far-flung idea that will have little impact on the world of retail, think again. Current projections indicate that augmented reality will generate $120 billion in revenue by 2020*, so retailers have every reason—and opportunity—to leverage this enhanced experience with shoppers.

Source : The Impact of Augmented Reality on Retail | Retail Perceptions

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