More people watch gaming streams every month than watch cable news. Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing. Nearly one million people were watching a Twitch live stream at any given point at the beginning of 2018, and currently the platform pulls as many monthly viewers as major television networks. Yet, surprisingly, few non-gaming brands are using Twitch in their marketing efforts. While enterprise brands seem slow to embrace the platform, publisher
Source : Twitch: The Billion-Dollar Platform Brands Are Missing
