Interesting to see eMarketer yesterday referring to ad blocking as being accepted by many publishers as “the new norm.” The site is, as usual, bang on the money. However, I would be a little more alarmed than its editorial suggests. There are two reasons why — Gen Z and mobile. It’s good to see that UK ad blocking is largely flattening out at around 22% of internet users. It puts Britain on the right side of the US’s 25% score and way down on Germany’s ad-blocking rate of 32%. So that all sounds good. Ther
Source : Gen Z And Mobile Are A Developing Ad-Blocking Nightmare 09/06/2018
