Aux US, les annonceurs luttent pour maîtriser la télé connectée à mesure que l’audience croit.

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By 2022, more than 204 million people in the US will watch connected TV at least once a month. That will represent more than 60% of the population, and will add around 183 million more viewers to the US connected TV audience in 2018. With such a large installed base, connected TV ad spending should be massive, right? After all, ad dollars usually follow eyeballs. Not so fast. Although many experts do expect connected TV advertising to eventually catch up to consumer adoption, several obstacles stand in the

Source : Marketers Struggle to Master Connected TV Advertising as Audience Grows – eMarketer Trends, Forecasts & Statistics

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