Did you know that the average price across all national TV advertising in the U.S. is less than $2.50 CPM? In fact, $2.26, to be more exact. Are you surprised by how low that number is? Most people I talk to are, particularly if they come from the digital world. There, most branded premium video ads against broad targets sell for CPMs more in the $10 to $75 range. Most folks assume TV is at least as expensive.