La créativité (telle que nous la connaissons) est morte !

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As marketers, we’ve spent decades leaning on the double definition of “creative” to shirk responsibility. We’ve conflated the traditional creativity of artists, writers, and poets, with the creative side of marketing and advertising — the copywriting, art design, and campaign content. We’ve argued that creativity has a unique human quality that can’t always be explained or measured, and therefore our creative work similarly cannot be measured.

Source : Creative (As We Know It) Is Dead 08/24/2018

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