DKNY utilise la Réalité Augmentée pour lancer son nouveau parfum

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DKNY is tapping augmented reality in the launch of a digital marketing campaign to promote a new fragrance called DKNY Stories. The campaign, which will start in Singapore before expanding to other markets, will run until the end of the year. DKNY is incorporating Meitu’s AR technology Beauty Plus and will offer an exclusive DKNY branded filter creating an authentic Manhattan background image along with pink sunglasses.

Source : DKNY Intros AR Campaign For New Fragrance 08/24/2018

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