Connected TV Ad Spend Poised To Hit $8.2 Billion In 2018

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Advertising on connected TV is poised to nearly double this year  — to $8.2 billion, according to Tru Optik. The video/data management company says it will climb to’$13.3 billion in 2019 and $20.1 billion in 2020. It was $4.7 billion a year ago. Ninety-seven percent of those buying targeted connected TV ad campaigns, are using third-party data to direct their ads, with 2% coming from first party data and 1% from retargeting.

Source : Connected TV Ad Spend Poised To Hit $8.2 Billion In 2018 08/15/2018

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