Quand les marketers devraient utiliser l’AR versus la VR ?

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Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset. Just as marketers have learned when a project should employ a website and when it should utilize an app, so they are beginning to understand when to choose AR or VR.

Source : When should marketers use AR and when VR? – MarTech Today

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