To win customer loyalty in today’s world brands must cultivate an emotional connection with their consumers, says IoD member Craig McVoy, founder of Beyond Brand. Here, he shares the seven principles of creating a powerful customer experience that will differentiate you from the crowd Business is changing. It’s no longer enough to have a good product with decent service and expect to stand out in the marketplace or attract premium customers. Today, customers can price-shop for similar products and services.
Source : Seven ways to increase customer loyalty – Director magazine