How Loyalty Drives CPG Brand Experiences

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If I had a dollar for every time “bringing the brand to life” appeared in an experiential marketing presentation, I could retire early. Yes, experiential marketing encapsulating a brand should leave a long-lasting impression. Equally, it should create loyal consumers as a result of their “brand engagement,” but it isn’t as easy as it looks. With today’s hyper-savvy, critical, often cynical brand-aware consumers, brands need to understand that this marketing tactic requires no less craft and consideration t

Source : How Loyalty Drives CPG Brand Experiences 07/23/2018

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