Video streaming services dramatically increased national TV advertising spending for the first six months of 2018 — due to highly viewed sports programming, such as the Winter Olympics. National TV revenues climbed 75% to $376.3 million from $214.6 million, according to iSpot.tv, from January 1 to July 5.
Source : Video Streaming Marketers Prove Big 2018 TV Spenders 07/09/2018
