There were two essential pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors Thursday. You can find them on pages 39 and 43 if you want to download the 130-page deck, but we’ll give you the gist here. The first one provides some insight about why the ad industry’s expansion has been lagging the growth of the overall economy. The second one explains how digital ad spending is accelerating an expansion of the global e-commerce marketplace.
Source : How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media 03/02/2018