Even as consumer time spent with media continues to expand — inching up 0.3% last year — the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018 edition of an annual report tracking and forecasting consumer media usage. The study, which was previewed by Research Intelligencer, comes as a major industry futurist — Publicis’ Rishad Tobaccowala — predicts that ad-supported media exposure is about to experience a cliff effect, declining as much as 30% over
Source : Advertising Falls To Lowest Share Of Time Spent With Media Ever 03/01/2018
