Le développement du numérique, et d’un monstre virtuel à venir, met la question du temps sur la table. Oui, regardez bien, entre le téléphone, le PC, la tablette… Tous ces…
Depuis 2015, le réalisateur Gabo Arora prouve que la réalité virtuelle constitue un formidable levier de collecte de fonds pour l’ONU et les ONG. Il parle de ” machine à…
Mais comment l’entreprise et plus particulièrement une enseigne de distribution peuvent-elles tenir cette promesse tacite : lui offrir le parcours d’achat de rêve ? Grâce à une supply chain collaborative…
Fast Company today announced its annual ranking of the world’s Most Innovative Companies and we are honoured to be included. The lists recognises pioneering companies across 36 categories from gaming…
Can augmented reality startups stay alive even with Apple and Google creating their own AR platforms for millions of mobile devices? Blippar seems to think so. The London-based startup continues…
L’année 2017 a marqué en France une convergence accrue des usages TV, internet et vidéo. En constante progression, ils se complètent et s’additionnent, et le téléspectateur en profite. Source : Influencia
Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark’s snarky wit, because Hasbro will now supply the augmented reality helmet. Source :…
The advertising landscape has transformed over the last decade. Technology has promised much – then warped everything. It’s time to disrupt the disruptors… Source : Why industry disruptors need to experience…
Ads that appear alongside premium editorial content are processed by the brain more effectively than those that appear alongside social, according to research from Newsworks and the Association for Online…
https://www.nytimes.com/interactive/2018/02/01/sports/olympics/nyt-ar-augmented-reality-ul.html Last week, The New York Times introduced the latest in its rollout of digitally enhanced journalism: augmented reality delivered straight to your iPhone. (An Android-friendly version is on its way.) The…