https://www.nytimes.com/interactive/2018/02/01/sports/olympics/nyt-ar-augmented-reality-ul.html
Last week, The New York Times introduced the latest in its rollout of digitally enhanced journalism: augmented reality delivered straight to your iPhone. (An Android-friendly version is on its way.) The post announcing the new AR capabilities, states: “This technology also allows us to explore the evolving nature of how we share ideas and tell stories. This is all part of our effort to lean toward the future of storytelling. We invite our readers to come along.”
Source : ‘The New York Times’ Introduces Augmented-Reality Capabilities 02/06/2018