Use of voice-enabled speakers is projected to grow by 130 percent in the next year — and an estimate 50 percent of all searches will be completed via either speech or image search by 2020.In other words, voice as a primary search interface is here. But according to Yext VP of Industry Insights Duane Forrester, too many marketers are still at square one when it comes to thinking about a voice-first strategy.
Source : Voice Search Changes Everything: For Marketers, ‘Context Is Queen’ In Today’s Voice-First World |
