ITV reveals plans for addressable TV pilot in Q2 2018

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ITV has revealed its addressable advertising plans, having signed a partnership with Sorenson Media which will come to fruition across its linear TV plans in 2018.The technology provided by Sorenson Media will allow ITV to target willing smart TV viewers on a more relevant, personal level across the channel’s TV portfolio through the use of anonymized targeting data.

Source : ITV reveals plans for addressable TV pilot in Q2 2018 | The Drum

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