Yesterday Emotional connections between the brand and consumer have become more difficult to create and maintain as distrust and other issues erode relationships. But brands including Apple, Amazon, PBS, Disney, USAA and Chevy, among 19 others, have a knack for creating a sense of belonging in a consumer’s life. Findings released Thursday by IBM iX, based on research from Ipsos, aim to help
Source : Apple, Amazon, Google, Facebook Create Emotional Connections, Sense Of Belonging 11/10/2017
