The Rise of Consumer AR in China

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When the smash-hit mobile gaming application Pokémon GO swept the globe last summer, the disruptive potential of augmented reality (AR) was thrust into the spotlight. It became the fastest game ever to reach $600 million in revenue, which it did in just a few months. While time has taken some of the fizz out of the app, its popularity endures: it still rakes in $2 million every day, according to Newzoo, the games market intelligence firm. Pokémon GO proved not just that AR is a good money-spinner, but that

Source : The Rise of Consumer AR in China – VRScout

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