Le marché publicitaire programmatique Européen représente 8,1 milliards d’Euros Source : Etude IAB : Le marché du programmatique en Europe | Viuz
AFTER YEARS OF half-heartedly and occasionally hamfistedly building gadgets, Google’s finally all-in on the hardware game. Google will announce a number of new products on October 4, reportedly including two…
Quand j’étais petit, l’avenir était écrit: la société, la technologie, les religions, bref le monde tout entier allait évoluer, année après année, dans une apaisante sérénité, dans un équilibre parfait…
When it comes to smart speakers, Amazon’s Alexa is already out to a big lead. But with refreshed Home speakers coming from Google not to mention Apple, Sonos, and others…
TF1 Publicité a dressé mercredi un panorama de ses ambitions pour 2018, à l’aune des changements opérés par le groupe TF1 depuis plus d’un an. « Ce qui s’est passé en…
U.S. TV stations’ total advertising revenues are estimated to record a 6.5% decline to $21.38 billion in 2017. According to SNL Kagan, a unit of S&P Global Market Intelligence, this is somewhat…
“The first augmented reality platform that becomes mainstream isn’t going to be glasses, it’s going to be camera,” says Mark Zuckerberg. This attitude goes against mainstream support for AR glasses….
As part of its forecast, Greenlight Insights surveyed 2,000 consumers and found that of those who want to use augmented reality, the top activities would be playing interactive games, watching…
n today’s digital economy, we see a constant rotation of new, innovative technology emerging on the market. While some platforms are built exclusively for consumers, others are designed with an…
YouTube is no longer an alternative to mainstream culture. More than ever, YouTube defines it. A YouTube exec details the site’s unique role Source : 3 Ways YouTube Videos Define Our…