Following other big media agencies’ advertising downgrades, eMarketer is lowering its estimates for total U.S. TV advertising in 2017 — projecting just a 0.5% rise over the year before. The media-research company now projects total U.S. TV spending will grow to $71.65 billion from $71.29 billion in 2016. Previously, eMarketer estimated $72.72 billion for this year in the first quarter of 2017.
Source : Total 2017 U.S. TV Ad Spend Forecast As Flat 09/13/2017
