Videology, a leading software provider for converged TV and video advertising, today announced that the company has blocked about 550 billion fraudulent bot requests – and is increasing steadily – through its advertising platform since integrating with White Ops’ pre-bid prevention in Q1 2015. Videology estimates that delivering ads to those 550 billion bot requests could have resulted in nearly $10 billion in fraudulent ad spend going to organizations perpetrating non-human interactions on advertising placements over the last three years. The company is on track to block nearly a trillion bot requests by early 2018.
