As the over-the-top (OTT) advertising landscape grows across Europe, the US and Asia, connected television advertising in the UK is expected to grow to £220 million in 2020 according to research from SpotX. Conducted by research and strategy consulting firm MTM, the study analysed factors such as advertiser demand for connected television, consumer viewing habits and internet access and availability. It found that £115 million worth of advertising was viewed on a TV connected to the open internet via streaming devices, smart TVs, games consoles and set-top boxes in 2016.
Source : European connected TV advertising market set to grow by 26% | Ad Tech | News | Rapid TV News
