6-Second TV Spots On The Rise

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TV adaptation of shorter five- and six-second commercials continues to climb — with consumer-products advertisers the biggest buyers, mostly on local TV stations. From August 11 through August 29, Kantar Media says, $3.06 million was spent on these shorter-length commercials — $2.43 million for five-second spots and $625,500 on six-second spots — for 252 spots.

Source : 6-Second TV Spots On The Rise 09/05/2017

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