Ad Market Sees Uptick, Digital Rises 11% by Wayne Friedman , July 21, 2017 The U.S. advertising market grew 3.8% in the second quarter of this year — largely due to an 11% gain in digital media. Standard Media Index says this followed a 2.8% increase in the first quarter. National TV brought down the overall results. In the second quarter, national TV advertising revenue was virtually flat — down 0.8%. This followed a weak 0.8% gain in the first quarter.