Advanced TV Continues to Build Momentum

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Demand for addressable TV advertising—the ability to deliver different commercials to individual households based on specific consumer targeting criteria—has been steady, but may accelerate during the next couple of years. Superior ROI, and the potential for an expansion of both available addressable inventory and the number of households that can be reached could both be drivers of this growth.

Source : Advanced TV Continues to Build Momentum – eMarketer

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