IMAGINE, FOR A moment, that you’re inside a virtual reality world. You look to your left and an open door appears, beckoning you to walk through it. You enter and suddenly find yourself in the middle of an advertisement—a branded world you can explore and manipulate. Forget banner ads and auto-playing videos. The advertisement of the future is immersive, almost game like. And it’s nearly here.
Source : VR Ads Are Almost Here. Don’t Act Surprised | WIRED
