Experian is the “Hub” for Addressable TV

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Data and technology provider Experian Marketing Services is the “hub” for the growth of addressable advertising.  It has arrangements with marketers and key cable and satellite operators who deliver addressable TV advertising, explains Brienna Pinnow, who leads Experian Marketing Services’ addressable advertising products.Demand for addressable products have tripled recently, she says.

Source : Experian is the “Hub” for Addressable TV | Beet.TV

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