The Cost of Ad Blocking, a joint report from PageFair, a provider of adblock solutions to publishers, and Adobe, said that the number of ad block users worldwide had increased by 41% in the past 12 months.
“Ad blocking has grown virally along a classic S-curve to 50m+ ad blocking users at the end of 2012, and onward to 198m at the end of Q2 2015,” Dr Johnny Ryan, PageFair’s head of ecosystem, told Business Insider.
